About Me
Who Are We?
Founded by Loida Fajardo, a mother, grandmother, and dreamer, Fairytale Apothecary was created out of a deep love for childhood imagination and the joy of family bonding. Loida’s mission is to inspire a generation of children to be creative, confident, and filled with wonder. Through her magical products, she aims to spark the imaginations of children and their families, helping them create lasting memories and magical moments together.
What Do We Do?
At Fairytale Apothecary, we create enchanting kits and whimsical products that invite children and their families to experience magic in everyday life. Growing up, I spent countless hours crafting potions from leaves and flowers—transforming them into magical elixirs in my mind. I wanted to pass on that sense of wonder and joy, creating kits that inspire imaginative play, creativity, and bonding moments for families.
Our kits offer children—and the young at heart—a chance to explore their creativity and build deeper connections with their families. Each kit is designed with a magical theme, encouraging children to express their creativity while building cherished memories with loved ones. We believe in the magic found in shared moments, laughter, and imagination, helping families create those special moments together.
Why It Matters
In today’s fast-paced, technology-driven world, children and families are often pulled in different directions, losing precious time together. Our kits provide a chance to step away from screens and social media, reconnecting through fun, hands-on activities that foster creativity and deepen family bonds. Through imaginative play, children can build confidence, create happy memories, and strengthen their relationships with those they love.
Our Values
Fairytale Apothecary is dedicated to creating products that inspire creativity, family togetherness, and emotional connection. Our kits are thoughtfully crafted to nurture a sense of wonder and provide a playful space for children and families to engage and grow closer. We value quality, imagination, and family, and we strive to bring joy and magic into every kit we create.
Our Mission
Our mission is simple: to spark creativity, nurture wonder, and strengthen family connections through imaginative play. We believe in the power of shared moments, helping children and families build lasting memories and meaningful bonds through the magic of creativity.
Our Vision
We envision a world where children grow up with a deep sense of creativity, wonder, and connection—both to their families and themselves. Through playful, imaginative experiences, we hope to inspire a generation of children who cherish family moments, build confidence, and carry the magic of creativity with them wherever they go.